Athens, Greece
Hybrid Conference & Product Reveal
Objective
A leading global sciences company, dedicated to advancing global health, cleanliness, and safety through laboratory products, introduces their latest innovations at an annual conference. The conference had previously been held in various locations, including Malta, Madrid, Lisbon, Rome, a virtual edition, and Athens in 2022. The Athens edition was a hybrid event, attracting 500 in-person participants and 150 online delegates.
Solution
To ensure inclusivity and accessibility for all participants, the event was organized in a hybrid format. The primary conference hotel was the InterContinental Atheneum in Athens, with additional accommodations reserved at the Grand Hyatt Athens. Evowk was entrusted with complete project management and deployed four on-site event managers. Their expertise ensured flawless execution of the following logistics and program:
• Smooth group arrivals, hotel transfers, and efficient check-in procedures for a seamless start.
• Dedicated leadership and management sessions to foster professional growth.
• VIP and group dinners to facilitate networking opportunities.
• Plenary and breakout sessions catering to diverse learning preferences.
• An evening cocktail reception offering a relaxed environment for networking.
• An exhibition showcasing innovative products, featuring engaging activities and a networking reception.
• A dine-around event to explore Athens’ culinary scene.
• A guided visit of Athens for cultural exploration.
• A grand gala dinner and awards ceremony to celebrate achievements.
Results
Evowk successfully delivered an exceptional conference and product launch experience for the clients senior sales managers. Through their meticulous planning and management, they ensured the seamless execution of the hybrid event, meeting the company’s objective of introducing their latest innovations in a dynamic and accessible manner.
Testimonial
“Well the dust is settling now, and it’s a new era, thanks to you, Peter and our Dream Team for making the magic happen. What an incredible event. In my 9 years doing these events at Thermo Fisher Scientific, this stands head and shoulders above the rest for the pure magic, the upbeat teamwork, collaborative spirit, and incredible outcome.
These events are meant to motivate and inspire, and I reckon we did our job there.“
Karen Jones PhD – EMEA Marketing Director
Chromatography and Mass Spectrometry, Thermo Fisher Scientific
