Unveiling European Gems: Popular 2nd Tier Cities for Conferences and Corporate Events

European Cities for Conferences and Corporate Events Evowk

When it comes to planning conferences and corporate events in Europe, the spotlight often shines on major metropolises like London, Paris, and Berlin. However, a rising trend in recent years has been the exploration of 2nd tier cities that offer unique advantages and captivating experiences. In this article, we delve into the European gems that have emerged as popular destinations for hosting memorable and successful conferences and corporate events.

Valencia, Spain

Situated on Spain’s southeastern coast, Valencia is a vibrant city known for its captivating blend of modernity and history. With its world-class convention centers, diverse range of hotels, and a wealth of event spaces, Valencia has established itself as a prominent destination for corporate gatherings. The city’s Mediterranean climate, stunning architecture, and thriving culinary scene add to its allure. Attendees can immerse themselves in the city’s rich heritage, explore the historic old town, and savor exquisite paella, making Valencia an ideal 2nd tier city for conferences and corporate events.

Edinburgh, Scotland

Nestled among rolling hills and steeped in centuries of history, Edinburgh is a cultural and intellectual hub that captivates visitors with its charm. The city boasts impressive conference venues, including the renowned Edinburgh International Conference Centre, along with a wide range of accommodations and event spaces. From the iconic Edinburgh Castle and the historic Royal Mile to the vibrant arts scene and world-famous festivals, Edinburgh offers a unique blend of tradition and modernity. Attendees can explore the city’s rich literary heritage, participate in whisky tastings, and enjoy the lively atmosphere of the city’s pubs and restaurants.

Kraków, Poland

Kraków, the cultural capital of Poland, is a city steeped in history and architectural splendor. With its well-preserved medieval old town and numerous conference facilities, Kraków has gained popularity as a 2nd tier city for corporate events and conferences. The city offers a range of unique venues, including historic castles, modern convention centers, and elegant hotels. Attendees can delve into Kraków’s fascinating past by visiting the Wawel Castle, exploring the Auschwitz-Birkenau Memorial and Museum, and experiencing the lively atmosphere of the Main Market Square. Kraków’s rich cultural heritage, warm hospitality, and vibrant nightlife make it an enticing choice for hosting memorable events.

Porto, Portugal

Porto, Portugal’s second-largest city, has emerged as a captivating destination for corporate events and conferences. Known for its historic charm, iconic bridges, and port wine production, Porto offers a blend of old-world elegance and modern infrastructure. The city boasts state-of-the-art conference facilities, a variety of hotels, and event spaces that cater to different needs. Attendees can indulge in wine tastings, explore the picturesque Ribeira district, and admire the stunning architecture of the Dom Luís I Bridge. Porto’s laid-back atmosphere, rich cultural offerings, and scenic beauty make it an ideal 2nd tier city for hosting memorable corporate gatherings.


As the demand for unique and engaging event experiences continues to grow, 2nd tier cities in Europe are stepping into the spotlight. From the sunny beaches of Valencia to the historical wonders of Edinburgh, the cultural heritage of Kraków, and the charm of Porto, these European gems offer a refreshing alternative to major cities. With their diverse venues, captivating atmospheres, and opportunities for exploration and networking, these 2nd tier cities provide the perfect backdrop for hosting successful and memorable conferences and corporate events in Europe.

If you’re planning a conference or event in Europe, look no further! Our team of multilingual event and destination experts is here to assist you in creating customized and memorable event experiences. From venue sourcing to comprehensive event management, we’ve got you covered. Best of all, our venue sourcing services are available worldwide and completely free of charge. Contact us today and let us bring your event vision to life.

Get in touch today

Share this post

Related Posts